Project 4
UX Audit: Improving the Property Management Experience
A UX audit of IDE Property Management's website to identify usability issues and opportunities to improve clarity, trust and conversion.
The Challenge
The website was not clearly communicating the value of IDE Property Management's services and was not optimiwed to convert visitors into leads.
- Important information was hard to find.
- The user journey was unclear and non-linear.
- Content was dense and focused on features, not benefits.
- The site lacked trust signals and social proof.
- CTAs were inconsistent and not strategically places.
The Method
My Approach
1. Evaluate
Reviewed the website using UX heuristics and best practices.
2. Analyse
Identified usability issues, friction points and content gaps.
3. Prioritize
Assessed impact vs. effort to focus on high-value opportunities.
4. Recommend
Provided actionable recommendations to improve UX and increase conversions.
Deliverable
Complimentary UX Audit
As part of the discovery phase, I created a concise UX audit highlighting the website's most important usability issues, prioritized opportunities and recommended next steps.
Potential Impact
By addressing these opportunities, IDE can expect:
- Higher conversion rate
- Increased user engagement
- Stronger trust and credibility
- Better mobile experience
- More qualified leads
Next Steps
- Implement quick wins to improve clarity and conversions in the short term.
- Redesign information architecture and key pages.
- Test and validate improvements with users.
- Continuously optimiwe based on data and feedback.